Can You Trademark A Color? My Fitteds vs Jae Tips #Disrespectful
A little drama unfolded in the hat community recently when My Fitteds revealed their latest Bape inspired New Era 59FIFTY fitted hat drop. My Fitteds showed off their latest drop (only available at their Paterson, NJ store location, not available online) which featured a Kool-Aid red New York Yankees cap with a maroon side patch & and a grape purple Yankees cap inspired by the ever so popular Bape hoodies during the 2000 era. Some hat enthusiast felt the purple Bape inspired drop was a knock off of the popular Jae Tips x Hat Club fitted hat drop because of the color.
Jae Tips x Hat Club Fitted Caps
On Instagram Jae Tips commented under the My Fitteds purple reveal with "This is disrespectful..".
Many of My Fitteds followers chimed in defending My Fitteds and many of Jae Tips supporters defended him. However, an interesting question came to mind, can you trademark a color? We are not lawyers by any means and this is not legal advice, but legally it would be very difficult to trademark a color.
My Fitteds Bape Inspired Fitted Hats (Available 5/22/21)
Just Some Words: Our 2 Cents
We're big fans of the Jae Tips x Hat Club fitteds but no one company or person will exclusively own a colorway or idea even if they drop around the same time. To reinforce that idea both My Fitteds & The Clink Room have their own personal version of the X-Ray fitted hat collection. We also came across a similar claim a few months back involving a popular Hat Club drop & the retailer Champs Sports. Champs Sports sold a New Era fitted to an individual at one of their location with the same colorway as the exclusive Hat Club drop but with a different color UV. Because of the similarities of the fitted hats some people were calling the fitted a "Hat Club Knock-Off".
Understandably most exclusive drop coming from Hat Club will overshadow most other companies because Hat Club just has that sort of influence. However, a color cannot be trademark. Besides The Jae Tips purple fitted hat & My Fitteds Bape Inspired purple fitted hat, Fam cap store just dropped their "Sparkling Grape" purple fitted hats last week (5/11/21).
Although the argument can be made that these are different because they're New York Mets & Toronto Blue Jays fitteds and not Yankees caps. Sports World 165 just dropped a purple New York Yankees cherry blossom fitted 5/17/21 and weeks before that they dropped a collection of purple MLB fitteds.
Sports World 165 MLB Purple Fitted Hats
Lids, currently have a purple New York Yankee fitted cap for sale on their website as of 5/21/21 as well. Purple fitted hats are just whats popping right now as far as colorways.
Competitors are always going to bump shoulders every once in a while but this controversy was an interesting one. The My Fitteds Bape inspired fitted hats will be dropping on 5/22/21, again only at their Paterson, NJ location.