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59fifty Sticker on or off? Lets Put This Debate to Bed

59fifty Sticker on or off? Lets Put This Debate to Bed

There have been so many conversations & debate about whether or not you should take off the 59Fifty sticker or leave it on. The New Era 59Fifty sticker on the hat debate has been around since the 2000. One side say it looks stupid to keep the gold sticker on the hat, and the other side say its a legitimacy thing. So who's right?

It's All About Personal Preference

It really is all about personal preference. If you choose to take off the New Era 59Fifty gold sticker, fine. You do not have to leave it on, but on the same token you should not judge others who decide to leave their gold sticker on. This debate is simply a cultural clash and difference.

Related: Is Leaving The Sticker on Your Hat Still Cool?

59fifty Sticker on or off

Cultural Differences

There are two different cultures that wear baseball caps.
New Era Cap Company markets to these two cultures differently. Below I attempt to explain the two different cultures and the train of thought about why they leave the 59Fifty sticker on and why the other take it off.


The Sports Fan - For the most part, people who remove the gold New Era 59Fifty sticker are sports fans; your average baseball cap wearer, with no association to street culture. These people wear fitted hats and snapback hats to show support for their favorite sports team. They are going to remove the gold sticker and that is completely understandable. Would you keep the sticker and tags on new clothes attached? The answer is no, it doesn't make sense. Most people do not keep the tags on their new clothes especially while wearing it.

Street Culture - In street culture the gold New Era 59Fifty sticker isn't just a tag that displays the size of the fitted hat. Leaving the gold sticker on the front of the brim or even under the brim is a legitimacy thing. It's to let your friends, family and public know that your hat isn't a knock off. The gold New Era 59Fifty sticker and the New Era flag threaded on the left side of all New Era hats are the two legitimacy check-points...that are pointed out in street culture. This way of thinking isn't exclusive to New Era caps. This train of thought applies to other areas of fashion such as high end sneakers. In street culture if its a very high end, top quality sneaker some people leave the price tag on their sneakers to show others what they've paid. Same for glasses, watches, purses, jackets etc. It's all about legitimacy and braggadocio in street culture.


📝 Side Note: Cultural Differences of Two New Yorkers

The cultural difference is actually quite interesting when it comes to baseball caps. We can compare two people living in New York City rocking a New York Yankee fitted hat. One of them is an avid Yankees fan, know the names of all the players and watch every game. The other has no knowledge of the team whatsoever nor does he know any of the player names. He wears the fitted hat to represent the city that he's from, which is of course New York. Shark Tanks Daymond Jon and Jay Z are perfect examples of how street culture wear fitted hats. Both may have some interest in the New York Yankees but they do not wear their fitted to show support for the Yankees. They wear their fitted because they are from New York and are representing New York.



So What's the Verdict?

There's no right or wrong way to rock your fitted hat. You should not let others influence your decision on whether or not you want to leave the 59Fifty sticker on or take it off. Some people wear their fitted hats in a standard fashion, some turn their hats backwards, some turn their hat to the side and some leave or take off the 59Fifty sticker. At the end of the day, it's all about personal preferences and culture.

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